Mike Mauer is VP of Technology, Data & Marketing at Gate 52, where he leads the adoption of AI, automation and emerging technologies to drive scalable growth across a portfolio of more than 3,500 live events annually in 100+ venues.
An award-winning marketer, technologist and event producer with nearly 20 years in live entertainment, Mike has spent his career helping events and entertainment businesses grow through audience development, revenue strategy, technology and smarter operations. He is also the founder of concert-marketing platform Sparrow, now part of Gate 52, and an active investor and advisor in event technology and other early-stage companies.
His work has included brands and events such as Tortuga Music Festival, Warped Tour, White Oak Music Hall, BUKU Music + Art Project, Hogs for the Cause, BeachLife and many others, and has been featured in Billboard, Pollstar Live, podcasts and industry conferences.