Charles “C3” Augustus III is an A&R and music strategist currently serving as an A&R Research Manager at UnitedMasters, where he identifies and develops emerging talent at the intersection of culture, data, and storytelling. With over six years of experience across brand management, marketing, and music, he brings a hybrid approach that blends creative instinct with analytical precision.
Prior to his current role, Charles began his career at Republic Records, working with artists like Coi Leray, Ski Mask The Slump God, Kid Cudi, and FLO. His background in production and content creation—including writing and directing commercial campaigns—has shaped a sharp understanding of narrative-building and audience engagement. Known for spotting early momentum and translating it into scalable opportunities, Charles operates at the forefront of the modern music ecosystem—connecting artists, platforms, and audiences in ways that drive both cultural impact and commercial growth.