Chris McMurtry is the Co-Founder and CEO of ONCE, an AI-powered music distribution and rights registration platform focused on helping creators release music and get properly credited and paid.
Previously, he was EVP of Global Enterprise Innovation at OpenPlay where he worked with leading music and media companies to solve complex challenges around catalog management, metadata, rights administration, and content operations. Over the course of his career, he has collaborated with organizations including Apple, Disney, Universal, Warner, Sony, Netflix, Concord, and NAXOS.
A composer and product leader, Chris is passionate about improving the infrastructure behind the music industry and building systems that preserve creator intent across an increasingly fragmented ecosystem. His work sits at the intersection of music, AI, metadata, royalties, and product innovation, with a mission to help creators receive accurate attribution and fair compensation.