“The poster child of DIY Music” – Forbes
Ari Herstand is the CEO and founder of the music business education and artist advocacy
company, Ari’s Take. Started in 2012 as a blog, Ari’s Take has become the go-to resource for
independent musicians on how to run a successful music career in the NEW music business.
He is also the author of the best-selling book, How To Make It in the New Music Business which
is a #1 Amazon best-seller in 3 categories and has been adopted by over 300 universities and
translated into multiple languages. Herstand’s well-researched, relatable, no BS approach is
why so many musicians continue to trust him for advice. He offers encouragement without
condescension and maintains a “we’re all in it together” attitude not found elsewhere in the
In 2018, Herstand opened the online school Ari’s Take Academy which brings in experts in the
field to teach courses on running successful careers in the new music business. ATA currently
has over 6,000 students enrolled.
He is also the host of the Webby Award winning podcast, the New Music Business where he
interviews innovators and experts in the music industry.
An independent musician who has played over 1,000 shows around the country, he has
performed on Ellen, has had his music featured in countless TV shows, commercials and films,
and has charted in the top 10 on iTunes. He currently leads the immersive funk/soul concert
experience Brassroots District.
Herstand has written for many of the top musician trade magazines and websites including
Variety, Music Connection Magazine, American Songwriter, Digital Music News, Playback
Magazine, CD Baby, Tunecore, Roland, Discmakers, ASCAP, Hypebot and others. He has been
a featured speaker at SXSW, BBC One’s Amplify, NAMM, ASCAP Music Expo, SF MusicTech,
CD Baby’s DIY Musician Conference, UCLA, Berklee College of Music and in music business
Through his advocacy work, he helped draft and pass a law in California to help music
professionals be able to work and operate unencumbered.