Throughout his 15 years in the music industry, Mikey “Spice” Evans has assumed numerous roles as an independent artist. Mikey worked as a percussionist for his band, The Fritz, while simultaneously building the brand to the point of gaining national representation and management. In addition to touring as an artist, he has experience with tour management, artist management, music marketing, festival production, venue logistics, and more. Mikey received his Bachelors of Music in Classical Percussion from the University of North Florida in 2011, and continues to be passionate about serving the independent artist world. He currently serves as Chief Marketing Officer for Ari’s Take, where he oversees marketing and operations of the blog, The New Music Business Podcast, and Ari’s Take Academy, an online music business academy of over 6,000 students.