Matt Sonzala is a 30 year veteran of the music business best known for his work within the southern hip hop community since early on. He started out booking independent shows and tours when he was still a teenager and has worked in many aspects of the business. Matt helped create and develop the Red Bull Sound Select Music Program and built the hip hop presence at SXSW as a booker there for years. His writing has appeared in national magazines and newspapers like The Source, XXL, Murder Dog, Village Voice and Vibe and he has a long career in community radio and podcasting. Currently through his company Pushermania he consults brands on their music strategies and works to connect artists with opportunities and special projects that would best fit them and take them to another level.