Lamar joined the Heavy Hitters/MIME team as Music Admin Coordinator in January of 2023. Originally from Pittsburgh, Pennsylvania, he began the Los Angeles era of his career as a Research Assistant at Music Reports Inc. Previously, he earned an MA in Music Business Management from the University of Westminster in London, England. His UK-based roles included serving as an A&R Scout for Communion Music and a Sales A&R for Liberty Music PR. His musical tastes span several genres and he is an avid listener of both emo and K-Pop music.