Pushing the intersections of culture and commerce, Greg has revolutionized the field with his groundbreaking Cultural Business Development methodology. At the forefront of web3 innovation, he steers the ship as the Chief Growth Officer at New Computer Corporation, ambitiously decentralizing genuine audiences for global brands. Not stopping there, he’s also the driving force behind FWB, the premier web3 cultural social network, amplifying his pledge to blockchain-driven breakthroughs for creatives. His past roles include iconic brands like Ace Hotel and VICE and weaving powerful alliances with cultural juggernauts such as Spotify, MIT Media Lab, and Sundance Film Festival. He’s also stamped his mark in the literary world as the acclaimed author of “Snacky Tunes: Music is the Main Ingredient” (Phaidon) and captivates audiences with his podcasts SnackyTunes & Crescendo!